At the 77th Geneva Motor Show, curves come aplenty. But no auto curves could beat the voluptuous woman behind the infectious “Hips Don’t Lie” hit. Shakira took a time out to make a brief appearance in said auto show to personally sign off on SEAT’s Leon Cupra.
Shakira was there in part because SEAT, the Spanish carmaker owned by Volkswagen AG, is sponsoring her current European tour. The gorgeous singer autographed a Leon Pies Descalzo, a model based on the SEAT’s Leon Cupra, that was painted in metallic lilac. Shakira then was writing her name across the hood. The one-shot version of the Spanish carmaker uses the Volkswagen A platform and shares other components with the VW Golf, Audi A3 and the Å koda Octavia.
The autographed SEAT Leon Cupra will be given away at the Motor Show in June to a random winner picked from people who have donated $1.31 to Pies Descalzos Foundation. The said foundation is a Columbian non-governmental organization founded by Shakira. It is aimed at finding and providing opportunities for children who are victims of the violence experienced in Latin America. The said foundation originated in Barranquilla, a city on the Caribbean coast of Colombia. Nowadays, it is expanding to reach out different parts of the country. The goal of the foundation is to improve the education, nutrition, and the lives of the thousands of displaced children who are living in perilous conditions. So far, over $131,000 has been raised for the foundation.
Other stunners of this year’s Geneva Motor Show include the Rinspeed eXasis, Dodge Demon and the Volvo XC70.
“Everyone who sees the eXasis for the first time raves about the glass car, but they actually mean our transparent high-tech plastic,” said Ian Paterson of Bayer MaterialScience, the unit of Bayer AG that developed the material. “Many people only talk about innovation. We do it, in conjunction with our partners.” Frank M. Rinderknecht, the designer of the car added, “In this ethereal transparency, the true spirit of the eXasis becomes visible. An abstract idea becomes material, visions become a tangible car. Yet the eXasis still doesn’t seem to have quite arrived in our material world.”
Dodge summoned the demon to boost its prestige and sales. The Dodge Demon looks stunningly charismatic and performs nothing less than pure power. The concept car attracted over 5,000 journalists who took part in the two-day press preview. The six-speed, 172-horsepower compact roadster with a 2.4-liter engine with 19-inch aluminum wheels and rear-wheel drive shows off superb potentials to make it big in the auto market.
The Volvo XC70, on the other hand, is an epitome of improved crossover appeal. It seems like the automaker laid Volvo cargo liner so as not to spill a clean and enhanced crossover formula. “Our successful XC range will soon be expanded with the new XC60. With three exciting XC models, we will cover even more of the growing number of car buyers who want the very best of two worlds – capable muscles and luxurious, comfortable passenger-car comfort. And it all began with the XC70, which has now become even more attractive than before,” said Volvo Cars President and CEO Fredrik Arp.
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